What brand is 361? Things to know about NBA superstar Nikola Jokic’s contract with the Chinese shoe company

Nikola Jokic officially signed a long-term contract with the 361 brand, one of the giants specializing in sports products in China.

This move also ends Nikola Jokic’s relationship with Nike for many years. Some comments say that Nike’s lack of plans to make custom shoes for Nikola Jokic caused the Serbian superstar to turn to 361.


What company is 361?

361 (also known as 361 degrees) is a sneaker and sports apparel company from China.

This company was founded in 2003, a relatively young time for corporations specializing in sports goods in the country of billions of people such as Li Ning, Peak, Anta… However, 361 quickly rose up in other countries. In recent years, when bringing in two NBA players, Aaron Gordon and Spencer Dinwiddie, as representative characters.

Owning Nikola Jokic will help this company grow significantly in the near future. Nikola Jokic is the reigning NBA champion and one of the best players in the tournament.


Nikola Jokic has his own shoe line?

For many years, Nikola Jokic signed a shoe contract with Nike, a giant in the worldwide sportswear industry. However, he still does not have his own shoe brand, even after bringing home unbelievable individual and collective titles in recent times.


Meanwhile, the agreement with 361 will help Nikola Jokic specifically realize this dream, as Aaron Gordon, his teammate at the Denver Nuggets, also has his own shoe model. Having a separate shoe brand named Jokic is not only a legacy of the Serbian superstar, but also involves money as this deal can help Jokic increase his income in the near future.

Before 361 researches and releases the first shoe model, Nikola Jokic will wear the 361 Big3 Future High, a high-top version of 361’s famous basketball shoes.


Which NBA players work with 361?

Currently, there are only 4 NBA players signed with 361. However, owning Nikola Jokic will help the company attract more talent in the future.

Player Football team
Nikola Jokic Denver Nuggets
Aaron Gordon Denver Nuggets
Kentavious Caldwell-Pope Denver Nuggets
Spencer Dinwiddie Brooklyn Nets

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