Selena Gomez Wears Custom Blush-Pink Corset to Announce Rare Beauty’s Newest Launch — and You Can Match Her!

Selena Gomez’s wardrobe may be full of rare items, but her latest piece is available for purchase now!

While launching Rare Beauty’s latest product, the Soft Pinch Luminous Powder Blush, the actress and singer, 31, complemented the glowing product with a custom satin corset top in baby pink.

The top, The Hope Corset, was created by Undone by Kate designer Kate March in collaboration with Gomez’s stylist Erin Walsh.

Selena Gomez Wears Custom Blush-Pink Corset to Announce Rare Beauty's Newest Launch.
Selena Gomez’s Soft Pinch Luminous Powder Blush launch-day look.Courtesy of Rare Beauty

And it isn’t the first March creation Gomez has worn. She previously rocked one of the designer’s pieces — a custom purple corset minidress — to an MTV VMAs afterparty last September.

For her latest March look, the designer collaborated with Walsh to ensure that the custom, cap-sleeved corset was a perfect color-match for the new campaign.

The silky top, made of “stretch duchess satin,” is now available for preorder for $400 on the Undone by Kate website.

inger/actress Selena Gomez is seen leaving the VMAs After Party Hosted by Diddy on September 13, 2023
Selena Gomez in her custom Undone by Kate dress after the 2023 VMAs.Gilbert Carrasquillo/GC Images

Selenators who want to not only own the top but emulate the singer’s whole launch-day look can dress the top down with some denim and — in true Gomez fashion — accessorize with a whole lot of gold. Oh, and Rare Beauty’s new powder blush. (Shades Cheer or Happy are her personal favorites, she tells PEOPLE!)

According to Gomez, the Soft Pinch Luminous Powder Blush combines two fan-favorite products — the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter — into one to create a “really special” powder product that Gomez told PEOPLE “customers have been asking for” since she first launched the beauty brand.

“Whether I’m on set, going to a red carpet or hanging out with friends, there is really no wrong way to wear it,” the Only Murders in the Building star added of the new product. “I gravitate towards Cheer for the daytime — it’s such an effortless shade and I love how it brightens up my face.”

The blush, which comes in six shades — Hope, Happy, Joy and Love are derived from the Soft Pinch Liquid Blush and Cheer and Truth are new! — will be sold for $26 starting March 27 on the Sephora app and March 28 at Sephora, Sephora at Kohl’s and

Gomez first teased the new product — and its “gorgeous sheen” — with a fun Instagram video last week, and told PEOPLE she had “a lot of fun” working with the Rare Beauty team to create it.

Selena Gomez Unveils Blush Highlighter Hybrid Rare Beauty

She also enlisted friends to help her narrow the colors, noting that “the biggest challenge was stopping at six shades!”

The actress then announced the product in an Instagram post on Monday, writing that she “wanted to capture the way we look when we radiate with confidence” — and the new blush “does just that.”

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