Selena Gomez is known as the “technology queen” when she owns a personal Instagram account with more than 429 million followers – ranking first in the list of artists globally. Taking advantage of her influence and popularity, the beauty born in 1992 established her own cosmetics brand and achieved certain success.

Continuing the beauty products that are loved and trusted by consumers in the market, the owner of the hit song Love you to love me recently launched a new product line and received positive feedback. In this “re-export”, the female singer scored points with the public with her cute appearance and pure, feminine fashion sense.

Selena founded her own cosmetics brand in 2019 before launching into the global market in 2020. Last year, in the blush category alone, the company earned about 70 million USD.

This product is frequently promoted by the singer on her social media platforms and is Rare Beauty’s most famous product. They are very popular with consumers and have now sold more than 3.1 million products.

Many beauty enthusiasts commented: “Liquid blush is often difficult to sell and difficult to use. But seeing how Selena applied makeup and changed it wonderfully, I was completely conquered” ; “This product is very hot on TikTok right now, I already own 3 different colors”.

Rare Beauty is on track to triple its sales compared to last year. Since launching the brand, Selena has expanded its market to more than 30 countries. The “Disney princess” brand seems to be booming while some other famous makeup brands have not stood the test of time.