These days, it seems like almost every celebrity has ventured into the beauty space—and it’s not hard to see why.
With a famous (and often beloved) face at the helm, celebrity beauty brands can quickly attain a cult-like following and can become extremely lucrative ventures.
But which celebrity beauty brands are the most successful?
By analysing the revenue made by the top ten-high earning celebrity beauty brands, Upbeat Agency’s marketing experts at Statista have revealed the celebrity beauty brands making the most buck.
Below, we share the statistics.
Upbeat Agency’s data has revealed that Rihanna’s Fenty beauty is the most lucrative celebrity beauty brand, making a revenue of $602.4 million in 2023.
Out of all of the brand’s products, the Fenty Beauty foundation is the most sought-after, with 21,000 global searches a month. Closely behind is the Fenty Beauty lip gloss, which receives 20,000 searches every month.
After Fenty Beauty, Priyanka Chopra Jonas’s hair care brand Anomaly, comes in second place, making $542.7 million in revenue in 2023. When it comes to products, Anomaly’s hair oil is the most searched-for product from the collection.
Most people wouldn’t be surprised to see Kylie Jenner’s Kylie Cosmetics making the top three, with the brand making a $380.4 million in revenue in 2023. Right now, Kylie Cosmetic’s mascara is the most-searched for product, with 1,500 searches being made across the globe every month.
Having made $88.7 million revenue in 2023, Ariana Grande’s r.e.m beauty comes in fourth place. The singer’s foundation and lip oil are her most sought-after products, with the foundation receiving 800 searches a month and the lip oil receiving 500.
In fifth place is Selena Gomez’s Rare Beauty with average monthly searches for her brand making $75.7 million in revenue in 2023. When it comes to products, Gomez’s Rare Beauty blush is the most searched for product.
Drew Barrymore’s Flower Beauty also takes a high place on the list at number six making a revenue of $52.9 million in 2023.
In exciting news, Australian beauty editor and author Zoë Foster Blake’s Go-To Skincare has also made the top ten, making $38.9 million revenue in 2023.
The company is founded on the philosophy of creating simple but effective products made with natural ingredients. According to the data, the company’s most in-demand products is the ‘Face hero’ face oil.
Also making the top ten are Katie Holmes’ Alterna Haircare, Maria Sharapova’s Surgargloop and Jeffree Star’s Jeffree Star Cosmetics.
- Rihanna’s Fenty Beauty – $602.4 million
- Priyanka Chopra Jonas’ Anomaly Hair Care – $542.7 million
- Kylie Jenner’s Kylie Cosmetics – $380.4 million
- Ariana Grande’s r.e.m beauty- $88.7 million
- Selena Gomez’s Rare Beauty – $75.7 million
- Drew Barrymore’s Flower Beauty- $52.9 million
- Zoë Foster Blake’s Go-To Skincare- $38.9 million
- Katie Holmes’s Alterna Haircare – $34.2 million
- Maria Sharapova’s Sugargoop! – $32.9 million
- Jeffree Star’s Jeffree Star Cosmetics – $31.7 million
